Week 1 · Day 4

🧠 Features vs. Benefits

The "So What?" Rule

The Concept

A feature is what something is. A benefit is what it does for someone's life. Customers only pay for benefits.

The test: after any feature, ask “so what?” until you hit a real feeling.

The Example

Feature: A stainless steel water bottle that keeps drinks cold for 24 hours.

Benefit: Ice-cold water on a blazing hot soccer-field afternoon.

🎯 Your Mini-Challenge

If a pencil has an extra-large eraser, what is the benefit to a student?