Kayo's Business School
A 14-day adventure

Learn business in bite-sized pieces ๐Ÿฌ

One lesson a day: a big idea, a real example, and a 30-second challenge. Ready, Boss?

๐Ÿ“– My Notebook

Week 1: The Foundations โ€” What Is a Business?

Day 1

๐ŸŒŸ The Golden Question

Businesses solve problems

Day 2

๐Ÿ’ฐ The Magic Formula

Revenue vs. Profit

Day 3

๐Ÿ“ฆ What Is an "Offer"?

The complete package

Day 4

๐Ÿง  Features vs. Benefits

The "So What?" Rule

Day 5

โš–๏ธ The "Why" of Price

Why do people pay?

Day 6

๐Ÿงบ The Bundle Trick

The power of bundles

Day 7

๐ŸŽ“ Week 1 Graduation

Sunday review & checkpoint

Week 2: Running the Engine โ€” Talking to People

Day 8

๐Ÿงฎ Cost per Unit

The secret math of making things

Day 9

โฑ๏ธ The 10-Second Elevator Pitch

How to introduce your idea

Day 10

๐Ÿ›ก๏ธ Hearing "No" Like a Pro

A 'no' is just data

Day 11

๐Ÿ”„ Turning Objections into Solutions

The pivot move

Day 12

๐Ÿค Customer Obsession

The secret to repeat customers

Day 13

๐Ÿบ The 3-Jar Money Rule

What to do with the cash

Day 14

๐Ÿš€ The Launch Pad

You are an entrepreneur